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David Schwartz is a very interesting figure for the simple reason that his ideas completely changed the way that people think about success, but when you distill those ideas down and examine them objectively you will likely find that they are some of the simplest ideas you could possibly think of. This duality has often existed in thought that has completely changed history, but David Schwartz was someone that embraced the duality and through his embracing of it allowed other people to see it for what it was as well.

The best way to think about Schwartz’s life is to closely examine the book that made him famous. This book, titled The Magic of Thinking Big, was written in 1959 and since that time has been one of the classics when it comes to self help and engineering success. Dave Schwartz was able to take the ideas that he had floating around in his head and crystallize them into a book that almost anybody could understand. Few have that gift, but Schwartz was able to show that gift off in the writing of The Magic of Thinking Big.

Benjamin Disraeli once said that “Life is too short to be little” and when you think about Schwartz’s work, that one quote might be the best motto for him. In doing his research for The Magic of Thinking big, what Schwartz found out was that rather than there being too many leaders in the world, the opposite was actually true. More leaders are needed and therefore rather than being something that is tied to talent, luck or circumstance, success is far more a choice than anything else. Some people choose to lead while others choose to follow and Schwartz was able to tie this element of choice to the success of some of the biggest people in the world at that time.

People that are successful in life, according to Schwartz, are people that take time out of their day to do thinking in solitude and they are people that make sure to think big and act big at all times. This is the type of thought and action that is required to become successful in today’s world and Schwartz had the blueprint for success down almost forty years ago. This is why he is thought of as being one of the best self-help gurus to ever live and this is of course why his book The Magic of Thinking Big is still something that is read by every aspiring person that wants to be successful today.

You can buy the audio book The Magic of Thinking Big from here